Tips for Mall Kiosk Success
Posted August 27, 2020
Looking to attract more attention to your mall kiosk station? Operating a kiosk in a high traffic destination like Rosedale Center puts your business front and center with top brands, food vendors, and local entertainment. But to help you really stand out and engage more customers with your unique products or services, it’s essential that your kiosk has the right products on hand, is friendly and approachable, and appeals to your target demographic.
5 Tips to Improve Your Kiosk Business Success
To give your kiosk business a positive brand boost, here are five tips that every successful kiosk business should follow:
Tip 1: Consider Your Location
When business is done in person, location really IS everything. Ask yourself this: Is the mall you’re operating your kiosk out of bringing in more people on an annual basis? Does it offer convenient parking and a safe, clean neighborhood? Is it attracting more shoppers with promotional events or does it host community activities?
If your current mall center isn’t providing shoppers with a one-of-kind experience, it’s going to be that much harder for you to encourage customers to visit at your kiosk.
Tip 2: Examine Your Product Inventory
Too often kiosk businesses want to showcase their entire line of merchandise. And though you do want to show customers the wide range of products you offer, you also need to consider the space you have available.
Let’s say your kiosk specializes in custom apparel. If the goal is to showcase your impressive selection of different t-shirt designs and styles, you’ll have less room to include an equally important inventory item: each shirt’s different sizes. This means if you have potential buyers, but you don’t carry their sizes, you’ll lose big on sales.
Tip 3: Assess Your Price Points
As with any retail space, when you operate a mall kiosk, you want to harness the power of impulse purchasing. Are your products exciting? Do they solve a pain point, fill a basic need, or play off a special hobby or interest? The more enticing your products are, the more people will gravitate toward them and make purchases.
Next, consider each product’s price point: “Kiosk shoppers are impulse buyers, but they’re much less likely to buy a $100 product on a whim than a $30 or $15 item,” (Palmer Retail Solutions). Be careful not to overprice your products. Establish fair prices that take into account your target audience’s needs, income, and goals.
Tip 4: Evaluate Your Store’s Tone
Having a kiosk store in the center of a mall will greatly impact the impressions your brand receives on a daily basis, but remember that in order to entice your shoppers to stop and have a look around your kiosk, you first need to ensure your space is clean, organized, inviting, and friendly. The more attractive your merchandise appears; the more likely shoppers will draw in for a closer look.
Tip 5: Reimagine Your Kiosk Displays
To help with tip four, you might also consider incorporating attractive store displays that help catch the eye of your audience. Most shopping centers, like Rosedale, will require final approval on all display advertising within your kiosk space, but like you, our leasing office wants to surround happy customers with attractive store displays and marketing materials that are pleasing to the eye and complement the overall style and tone of our shopping center.
Ready to Get Started with a Mall Kiosk of Your Own?
Whether you currently operate a kiosk at a different shopping center location, or you want to rent a mall kiosk to sell your unique products, Rosedale Center has the perfect spot for you!
Contact our leasing office today to help set your kiosk business up for success with the options of free-standing merchandising units or pushcarts, and creative billboard-style advertising and free-standing displays to promote your brand!