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Is TikTok The Right Platform for My Retail Business?

Posted November 27, 2021

Young influencer promoting products on TikTok

When you hear someone mention TikTok, you might think…not another social media channel to manage!

We get it. You’re a business owner who’s already juggling multiple tasks at once—and that’s not even counting advertising. But hang on a second, because advertising your retail business on TikTok might be exactly what your brand needs.

Reasons to Get TikTok

If you own a retail store that sells products to a younger generation of shoppers, we have news for you. Your target audience is on TikTok. Actually, they’re spending at least 52 minutes per day on the app, with 68% of them watching other people’s videos.

According to a recent report on TikTok users by age, GenZ (users between the ages of 10-19) is among the majority of TikTok users, coming in at 32.5%. Next on that list are users between the ages of 20-29 (29.5%); and finally, users between the ages of 30-39 (i.e., millennials), who come in at 16.4%. 

But that’s not the only reason why TikTok can work for your retail business. TikTok allows you to advertise your products in 5 unique ways:

  • TopView
  • Brand Takeover
  • In-Feed Video
  • Hashtag Challenge
  • Branded Effects

Depending on your marketing budget and goals, each TikTok ad differs in price, user reach, and appearance. In-Feed ads, for instance, incorporate sound and are designed to autoplay within a user’s For You feed, while branded effects can be customized to suit your brands personality using creative stickers and filters. Though still considered fairly new when compared to Facebook or Instagram, TikTok for Business operates much in the same way you’re used to.

You can easily create, launch, and track ads in minutes. And similarly to ad formats you may have used on Instagram already, you can target your audience, set a budget, and easily turn any post into a new ad in seconds. 

Promoting on TikTok

But TikTok ads aren’t the only way you can promote your business on this video-sharing platform. Many retailers who are new to TikTok have enlisted the help of influencers to advertise their products and build better brand awareness. 

Think of it this way, most influencers already have a strong following. If you’re able to find a marketing influencer who shares your target audience and has already established trust with them, you may be able to piggyback off of his or her success and reach a much larger audience. 

Remember, influencers are also significantly cheaper than celebrity endorsements and since the majority of TikTok users (GenZ) are already wary of traditional advertisements, it might be in your best interest to harness this marketing strategy. 

Benefits of TikTok for Retail Businesses

  • Younger target audience with higher engagement
  • More space to creatively market to customers
  • Easy to create, launch, and track TikTok ads
  • Available in 150 countries 
  • Has 689 million monthly active users

Think TikTok is right for your retail business?

Before you can make the leap, remember that as with any business platform, you’ll need to invest time, energy, and money into TikTok to make it a success.

This includes planning ad campaigns that contain the type of content your audiences want to see, as well as making sure your TikTok ads work in tandem with other marketing channels you manage.

TikTok has definitely been a marketing gamechanger for Rosedale Center. We get to work with some incredible influencers, who visit our mall to create fun curated content that they share with followers. Some of these include designing an outfit from scratch to bargain shopping for the best deals! We’re always looking for more ways to produce engaging videos that shoppers like to watch and share with others. And we’re having a lot of fun in the process.” 

Lisa Crain, General Manager of Rosedale Center

Stay Connected

Check out our blog for more tips on marketing your business and building better brand loyalty with your target audience.

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